Apple-owned audio brand Beats has unveiled two new exclusive color options for its popular Solo3 Wireless headphones, according to a report titled “Beats Adds Two New Walmart-Exclusive Color Options in the U.S.” published by StartupNews.fyi. The new variants—Electric Navy and Sunset Pink—will be available solely through Walmart in the United States, part of a strategic initiative to broaden the product’s appeal among style-conscious consumers ahead of the holiday shopping season.
The addition of exclusive colors suggests a growing emphasis on personalization and aesthetic differentiation in the competitive audio market. While Beats historically attracted users with its bass-heavy audio profile and lifestyle branding, recent iterations of its products have focused on blending improved technical performance with contemporary design trends. The Solo3 remains one of Beats’ longest-standing wireless headphone models and continues to benefit from the Apple W1 chip, which enables seamless integration with Apple devices and extended battery life of up to 40 hours.
Industry analysts see the Walmart-exclusive release as a mutually beneficial move. For Beats, it offers a direct route to one of the nation’s largest retail channels with a high volume of foot traffic and customer exposure. For Walmart, securing exclusive variants of a high-demand tech product helps it differentiate its electronics offerings at a time when holiday retail competition is intensifying.
The report from StartupNews.fyi also notes that while the hardware of the Solo3 remains unchanged, the introduction of market-specific color options reflects an evolving marketing strategy that prioritizes retail exclusivity and aesthetic appeal over product overhaul. This approach allows Beats to maintain consumer interest in legacy models while reserving more significant hardware upgrades for future releases.
The launch arrives amid broader consolidation within the consumer audio sector as electronics giants, including Apple, Sony, and Samsung, continue to compete not only on advanced features like noise cancellation and spatial audio but also on brand loyalty and style. The move by Beats signals Apple’s continued investment in its subsidiary’s standalone brand identity, leveraging partnerships with national retailers to extend market reach.
Both new color options are available starting this week at select Walmart stores and online, priced at $199.95. It remains to be seen whether similar exclusives will be rolled out at other retailers or in international markets, but for now, Beats appears intent on reinforcing its visibility through limited-edition, retail-specific releases.
