Indian fintech giant Paytm reported a 24% year-over-year rise in revenue, fueled by its sharpened focus on merchant services, artificial intelligence initiatives, and loyalty programs. The development was confirmed by Paytm’s founder and CEO Vijay Shekhar Sharma and reported in an article titled “Paytm Revenue Rises 24% to Focus on Merchants, AI, Loyalty: CEO Vijay Shekhar Sharma,” published by StartupNews.fyi on November 6, 2025.
The uptick in revenue underscores the company’s strategic shift toward providing comprehensive solutions for India’s burgeoning small and medium-sized business sector. Sharma emphasized that the company’s growth trajectory is increasingly being driven by a diversified ecosystem of merchant services, underpinned by technology-oriented enhancements and sustained innovation in customer engagement.
Notably, Sharma highlighted the integration of artificial intelligence tools designed to improve both consumer experiences and merchant operations, positioning AI as a cornerstone of Paytm’s long-term competitiveness. These capabilities are being applied across customer service, risk management, and user personalization, enabling the platform to deepen its footprint in India’s digital commerce landscape.
In addition to its AI investments, Paytm is also renewing its focus on loyalty programs, which play a key role in customer retention and brand equity. Sharma noted that the company sees significant room for innovation in this segment, particularly in offering merchants loyalty tools that can drive repeat business and enhance user stickiness.
The report from StartupNews.fyi suggests that these strategic priorities are part of Paytm’s broader effort to balance growth and profitability. While regulatory scrutiny and market competition remain challenges for the fintech sector, Sharma expressed confidence in the company’s resilience and adaptability, pointing to disciplined execution and a solid business model as drivers of long-term value.
Founded in 2010, Paytm has emerged as one of India’s most prominent digital payments and financial services firms, expanding into lending, insurance, and wealth management in recent years. As the company continues its post-IPO evolution, stakeholder expectations remain high, particularly in light of the increased scrutiny faced by India’s fintech firms.
With a renewed emphasis on merchant solutions, AI-driven services, and customer loyalty programs, Paytm’s leadership appears committed to steering the company through a complex yet opportunity-rich financial technology landscape.
