Apple’s latest flagship laptop, the M5 MacBook Pro, was officially released just days ago, but it’s already seeing a significant price drop as holiday promotions begin to ramp up. According to a report titled “The M5 MacBook Pro Just Came Out and It’s Already $100 Off in This Killer Black Friday Deal” published by Startup News FYI, select retailers are offering the newly launched device at a $100 discount as part of early Black Friday sales.
This aggressive markdown comes as a surprise to many industry watchers, given both the device’s cutting-edge specifications and its recent launch. The M5 chip represents Apple’s latest advancement in its proprietary silicon, promising notable gains in CPU and GPU performance, as well as improved energy efficiency. Benchmark results released earlier this week suggest significant computational improvements over the previous M4 architecture, particularly in areas such as machine learning and video rendering.
That the MacBook Pro M5 is being offered at a discount so soon after release may signal a shift in Apple’s market strategy or reflect increased competitive pressure in the high-end laptop segment. With rival manufacturers also unveiling powerful machines ahead of the holiday season, early promotions may be a tactical decision designed to secure market share and capture consumer attention at a critical time of year.
The $100 discount, while modest in absolute terms given the MacBook Pro’s premium price point, is nonetheless notable for a launch window promotion and could entice early adopters who might have otherwise waited. Pricing dynamics such as these may further blur the traditional lines around product cycles and discount periods that Apple has typically adhered to.
For consumers, the early price drop presents an unusual opportunity to adopt the latest Apple technology at a slightly more accessible price. Whether this trend continues with future device launches remains to be seen, but the M5 MacBook Pro’s entry into the market, coupled with its immediate inclusion in promotional sales, raises questions about how Apple plans to balance exclusivity with volume in an increasingly competitive hardware landscape.
