In a rare cross-platform collaboration between streaming giants, Amazon Prime Video and Apple have launched a joint promotional offer, allowing Prime Video subscribers to access six months of Apple TV+ for just $36. The limited-time deal, highlighted in a report titled “Prime Video Subscribers Grab 6 Months of Apple TV+ for $36 This Cyber Monday” by Startup News FYI, is one of the most notable streaming service discounts of the 2025 holiday shopping season.
The offer, pegged to Cyber Monday, appears aimed at incentivizing broader platform engagement during one of the year’s most competitive digital commerce periods. Apple TV+, which normally retails for $9.99 per month, would cost around $60 over six months. At $36 through this promotion, subscribers effectively receive a 40% discount, a strategic move for Apple, which has ramped up original programming in recent years to better compete with industry leaders like Netflix, Hulu, and Disney+.
The collaboration is indicative of a changing dynamic in the increasingly saturated streaming market, where companies are reconsidering traditional notions of competition in exchange for shared audiences and revenue opportunities. Amazon, with its massive Prime subscriber base, is a powerful distribution partner. Apple, while experiencing steady subscriber growth, has historically lagged in total market share; bundling with a larger player could boost its visibility and adoption significantly.
Cyber Monday remains a critical battlefield for digital platforms seeking to capitalize on spending momentum from the Thanksgiving weekend. By pairing a premium service like Apple TV+ with the established user base of Prime Video, both companies stand to benefit—not only from increased sign-ups but also from the potential cross-promotion of content and services.
Details on the promotion suggest a focus on accessibility and simplicity. Eligible Prime Video users can activate the Apple TV+ deal directly via Amazon’s platform, removing the friction of toggling between services. However, the offer is time-sensitive, available only for a limited window, underscoring the urgency that drives much of Cyber Monday’s effectiveness.
This move follows a growing trend of partnerships and promotional tie-ins in the entertainment ecosystem. With content production costs soaring and consumer subscription fatigue a growing concern, platforms are under pressure to innovate their approach to acquisition and retention.
While it’s unclear whether this offer signals a broader strategic alignment between Amazon and Apple, it reflects a willingness to experiment with collaborative models that benefit both content providers and consumers. As the streaming wars continue to evolve, such offers may become more common, particularly around key retail moments when consumer attention is heightened.
For now, the promotion serves as both a seasonal bargain and a test case in cooperative streaming strategy. As detailed by Startup News FYI, the combined appeal of Prime Video and Apple TV+ may serve as a compelling value proposition for viewers navigating an ever-expanding sea of digital entertainment options.
