As the holiday shopping season reaches its peak, major electronics retailer Croma has launched a December sales campaign offering significant discounts on flagship smartphones, according to a report published by StartupNews.fyi titled “Croma December Sale Slashes Prices on Samsung Galaxy S25 Ultra, iPhone 15 and iPhone 16 — How Much You Can Save?”
The sale includes notable price reductions on high-end devices from both Apple and Samsung, with savings reaching into the tens of thousands of rupees. Tech-savvy consumers and holiday shoppers alike are expected to flock to Croma’s retail outlets and online platform to capitalize on the limited-time offers.
According to the report, the Samsung Galaxy S25 Ultra, one of the most anticipated releases in the Android ecosystem this year, now comes with a discount of up to ₹16,000, making it a more accessible option for consumers who have been hesitant due to the device’s premium pricing. The S25 Ultra features advanced imaging capabilities, a next-generation Snapdragon chipset, and a refined AMOLED display, placing it at the forefront of smartphone innovation.
Apple’s latest offerings are also part of Croma’s promotional push. The iPhone 16, which debuted earlier this year with design revisions and upgraded silicon, is available at a markdown of up to ₹12,000. The previous-generation iPhone 15 is seeing price cuts of up to ₹10,000, making it an attractive option for those who seek Apple performance and software longevity but are willing to opt for a slightly older model.
While Croma has not announced the exact duration of the sale publicly, the promotion is widely expected to run through the end of December, capitalizing on year-end bonuses and consumer enthusiasm in the post-Diwali and Christmas period. The retailer is also reportedly offering additional savings through bundled bank offers and exchange programs, which can potentially shave off thousands more for eligible customers.
For smartphone manufacturers, such end-of-year price promotions are becoming an essential strategy to maintain sales momentum amid increasing competition and rising consumer expectations. For retailers like Croma, the December sale is also an opportunity to clear inventory ahead of the next major product cycle, which typically begins in the first quarter of the new year.
The magnitude of the discounts suggests a broader trend of price sensitivity in the Indian premium smartphone market, where consumers are increasingly seeking value in addition to brand cachet. As noted by StartupNews.fyi, this Croma sale represents an unusually aggressive pricing move on flagship-tier products and may influence competitive strategies in both the retail and OEM sectors.
Analysts expect brisk sales activity in the final week of December, especially as consumers finalize gifting purchases and take advantage of holiday deals before they expire. With smartphone penetration in India continuing to rise rapidly—even in premium categories—promotions such as these signal a maturing marketplace where strategic pricing can significantly drive demand.
