As retailers ramp up their annual post-Thanksgiving sales blitz, furniture has increasingly claimed a prominent spot among deeply discounted items — and this year’s Cyber Monday deals are no exception. According to the recent article “Best Couch Deals for Cyber Monday 2025” published by WIRED, major e-commerce outlets and retailers have launched significant markdowns on a wide selection of sofas and sectionals, highlighting a broader trend in consumer behavior toward upgrading home interiors heading into the new year.
The featured list compiled by WIRED includes brands that have gained a reputation for both design and durability, such as Burrow, Article, and West Elm. Discounts reportedly run as high as 35 percent on some of these high-end items, with even more accessible brands like Wayfair and Ikea offering across-the-board promotions. The publication’s staff tested several of the featured models or reviewed them based on customer data and expert opinions, lending added weight to their curated recommendations.
The move to spotlight furniture — once overlooked during tech-dominated Cyber Monday events — reflects changes in how U.S. shoppers allocate discretionary spending. While electronics still dominate top-line sales, market research reports suggest that interest in home upgrades has remained strong in the wake of pandemic-era shifts that made living spaces serve more functions, from offices to schools to entertainment hubs.
Moreover, the logistics of delivering large furniture pieces no longer present the obstacles they once did. Many of the companies highlighted in WIRED’s coverage have embraced modular designs that ship in more manageable packaging. This allows for easier delivery and assembly, factors increasingly prioritized by online shoppers wary of long wait times and cumbersome setups. Some offerings also come with generous return policies and trial periods, echoing consumer protections that were once limited to mattresses or smaller home goods.
Economic pressures may also be shaping this seasonal surge in home furnishing sales. With inflation continuing to affect appliance and housing markets, consumers appear to be turning to smaller-scale investments that deliver immediate lifestyle improvements without the financial hurdle of a remodel or move. A deeply discounted sofa or loveseat, especially from a vetted brand, represents a tangible and affordable way to refresh a living space.
Still, WIRED cautions prospective buyers to research beyond price tags, reminding readers that aesthetics and promotional hype should not eclipse comfort and functionality. Shoppers are urged to consider factors such as dimensions, upholstery materials, frame construction, and return terms before clicking the “buy” button.
As Cyber Monday continues to expand beyond its original purview of tech gadgets and electronics, the growing prominence of home furnishings suggests new territory for retailers — and new priorities for consumers. If the data prepared by WIRED’s reporting holds, couches and sectionals may soon occupy not just living rooms, but the center stage of holiday shopping strategies.
