As the festive season approaches, Indian online gifting platform IGP has introduced a new digital initiative aimed at reimagining one of Christmas’s most cherished traditions. In a story titled “IGP Launches ‘Find My Santa’ to Transform How India Plays Secret Santa This Christmas,” published by Startup News FYI, the platform announced the launch of “Find My Santa,” a tech-enabled feature that facilitates the organization and gifting of Secret Santa exchanges across workplaces, friend groups, and families.
This innovation comes at a time when digital connectivity continues to shape how traditions are celebrated. IGP’s “Find My Santa” allows users to create private gift exchange groups, conduct randomized Santa assignments, set spending limits, and browse curated gift recommendations—all integrated into a seamless user interface. The objective is to eliminate logistical hurdles while preserving the element of surprise and joy that defines the game.
Speaking on the launch, IGP’s leadership emphasized the company’s commitment to evolving traditional gifting through user-friendly technology. The platform has seen rapid growth in recent years, credited in part to a rising urban consumer base eager for convenient and customized solutions during festival seasons. “Find My Santa” is seen as both a response to and a catalyst for this trend, aiming to boost user engagement through simplified coordination and enhanced participation.
According to Startup News FYI, IGP views the feature not only as a seasonal offering but also part of a larger strategy to dominate India’s online gifting space. With increasing competition from players across e-commerce and social platforms, IGP’s investment in gamification and personalization tools could serve as a key differentiator. The company also hopes to capitalize on the post-pandemic shift toward digital celebrations, which has continued even as in-person gatherings have resumed.
The new tool includes features such as anonymized messaging between participants and smart matching algorithms, reinforcing IGP’s reputation as a platform that blends tradition with technology. With the gifting season nearing its peak, the company expects a surge in traffic and transactions, fueled by the novelty and utility of “Find My Santa.”
As digital tools continue to recast cultural customs, IGP’s launch underscores a broader shift in how Indian consumers engage with holiday rituals—making them more inclusive, accessible, and digitally native. Whether the feature translates into long-term customer retention or seasonal buzz remains to be seen, but it marks a noteworthy attempt to align heritage with modern habits in a rapidly evolving market.
