IKEA, best known for its stylish yet affordable home furnishings, is gaining attention in the tech world with the launch of its new $10 Bluetooth speaker, which has been praised for overdelivering on performance given its minimal cost. In a review titled “I Tried IKEA’s New Adorable $10 Bluetooth Speaker And It’s Surprisingly Good for the Price,” published by startupnews.fyi, the outlet explored the functionality and appeal of the budget-friendly device, concluding that it impresses in areas where few might expect.
The speaker, named Vappeby, continues IKEA’s expansion into consumer electronics under the same ethos that built its global brand—offering accessible, smartly designed products to a mass market audience. Measuring roughly palm-sized with a soft plastic exterior and available in multiple pastel hues, the Vappeby is designed to blend seamlessly into a range of interiors. Despite its diminutive size and ultra-low price point, the speaker has earned recognition for unexpected audio quality, producing clean, respectable sound with enough volume to fill a small room or accommodate casual outdoor use, according to startupnews.fyi.
Battery life reportedly clocks in at around 80 hours on moderate volume, a surprising figure in a field where many similarly priced devices perform at a fraction of that. Charging is done via USB-C, and the speaker includes basic features such as Bluetooth 5.3 connectivity and IP67 water and dust resistance, making it durable enough for daily use.
While audio purists will naturally look elsewhere, the Vappeby clearly isn’t intended to compete with premium audio brands. Instead, IKEA seems to be targeting casual users who want a simple, reliable audio solution, either as a travel companion, a desk accessory, or a child’s first speaker. Importantly, its price dramatically lowers the barrier to entry for those who might otherwise forgo a Bluetooth speaker altogether.
The success of this product aligns with IKEA’s broader strategy to integrate technology into household living, evident in previous collaborations with brands like Sonos and the company’s investment in smart lighting and connected home devices. Through these efforts, IKEA continues to position itself as more than just a furniture company, increasingly staking claim in a hybrid space where design, utility, and digital life meet.
Although the $10 price tag captures headlines, the real story may lie in how the Vappeby reflects a democratization of consumer tech—an approach that could reframe expectations for what entry-level devices can deliver. As noted in the review by startupnews.fyi, the device “isn’t just good for $10—it’s good, period,” underscoring a growing demand for affordable quality in a saturated market.
As IKEA leans further into accessible tech, the Vappeby could mark a significant moment not only for the retailer but also for the broader audio sector—as both industries look to attract new, value-conscious consumers without compromising on product integrity.
