Boomi has acquired Elementary Data in a deal valued at approximately $40–45 million in cash and stock, bringing data observability and quality monitoring directly into its enterprise integration platform. According to Calcalist Tech, this is Boomi’s third acquisition of an Israeli startup, following its earlier purchases of Rivery and Lunar.dev.
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Elementary was founded by Maayan Salom, CEO, and Or Avidov, chief product and technology officer, both veterans of IDF intelligence unit 8200. Salom previously managed incident response engagements at Sygnia; Avidov served as director of engineering at Singular. By the end of 2022, the company had raised $8.5 million from TLV Partners, Cowboy Ventures, Y Combinator, and angel investors. All 17 employees are based in Israel and will join Boomi, which plans to significantly expand its local operations.
From Open Source Roots to Enterprise Stack
Elementary started as an open-source project designed to weave data observability into modern data workflows. In 2024, it launched Elementary Cloud, layering enterprise features onto that open-source foundation. Its technology is now used by more than 1,500 data teams, the open-source tool draws over 1.1 million downloads per month, and its community numbers around 4,000 members. Customers include Fiverr and Patagonia. Boomi says both the commercial product and the open-source project will continue without interruption, with no immediate changes planned to the code repository, release process, or how the community uses the software.
The platform does more than flag data problems. It consolidates data definitions, ownership information, and quality metrics into a shared catalog, and tracks data lineage at the column level across ingestion, transformation, semantic layers, business intelligence, and AI. An MCP (Model Context Protocol) server makes data context and health information available to AI tools and agents, helping them assess the reliability of the information they’re working with. Elementary’s AI agents can automatically create data tests, detect anomalies in freshness, volume, and quality, prioritize incidents, and automate governance and performance tasks.
Boomi connects data, applications, and systems for more than 30,000 customers worldwide, supported by a network of more than 800 partners. Together, the three acquisitions form a stack around the movement, access, and quality of enterprise data.
Integrating Elementary’s capabilities into Boomi’s Enterprise Platform and its Active Data Foundation is intended to extend monitoring across data stored in warehouses and information moving between applications and systems. “AI is only as trustworthy as the data behind it,” said Steve Lucas, chairman and CEO of Boomi, adding that Elementary’s technology would add observability, quality, and governance capabilities to help ensure that data used by customers’ AI systems and agents is reliable and explainable. As she put it, the founding conviction was that data teams deserved the same reliability tooling software engineering teams have relied on for years, and that AI made that conviction urgent.
