An Israeli startup aiming to modernize identity management for frontline and deskless workers has raised $66 million in new funding, underscoring growing investor interest in securing and organizing access for a segment of the global workforce often overlooked by traditional enterprise software.
The funding round for NewCore, as reported in the article “Israeli workforce identity co NewCore raises $66m” published by Globes, reflects a broader shift in how companies approach identity infrastructure beyond office-based employees. While identity and access management systems have long been tailored to knowledge workers operating within structured IT environments, identity and access management (IAM) is increasingly being rethought to accommodate more dynamic workforce models. NewCore is positioning itself to serve industries such as retail, healthcare, logistics, and manufacturing, where employees frequently lack corporate email addresses, consistent devices, or fixed digital identities.
According to the Globes report, the company’s platform is designed to simplify the onboarding, authentication, and management of such workers, while maintaining enterprise-grade security. This includes enabling organizations to assign and manage identities dynamically, an increasingly critical capability in sectors characterized by high turnover and complex shift-based operations. Notably, Microsoft research on frontline workers highlights that a large portion of the global workforce operates in roles without traditional digital infrastructure.
The latest capital injection is expected to support product development and international expansion, as NewCore seeks to scale its offering in a market where demand has intensified alongside digitization efforts. Companies with large frontline workforces have faced mounting pressure to improve operational efficiency without introducing new security vulnerabilities, particularly as mobile devices and cloud-based tools become standard across industries. Concerns around cybersecurity and data breaches have further accelerated investments in identity systems.
The rise of workforce identity platforms like NewCore also reflects the limitations of legacy systems that were not built for decentralized or transient employment models. Traditional identity solutions often require rigid provisioning processes and assume a stable workforce structure, leaving gaps when applied to contract workers, seasonal hires, or employees who share devices. According to McKinsey research on frontline work, organizations are increasingly digitizing these roles, amplifying the need for flexible identity solutions.
Investors appear to be betting that solving these challenges represents a significant commercial opportunity. As organizations digitize workflows for non-desk employees, the need for seamless and secure identity management has become more urgent, particularly amid increasing cyber threats and regulatory scrutiny. Industry platforms like Okta’s workforce identity solutions illustrate how competition is intensifying in this space.
While the Globes article highlights the scale of the funding, it also points to the competitive landscape in which NewCore operates. The identity management sector has seen heightened activity in recent years, with both established players and emerging startups racing to address evolving enterprise needs. However, the focus on frontline workers remains relatively underserved compared to other segments of the market.
NewCore’s approach suggests that identity infrastructure is becoming a foundational layer not only for security but also for productivity and user experience across the entire workforce. By targeting an area historically neglected by enterprise software, the company is attempting to carve out a distinct position within a crowded but rapidly expanding field.
Whether NewCore can translate its funding momentum into sustained growth will depend on its ability to demonstrate clear value to organizations managing complex, distributed workforces. For now, the company’s latest raise signals confidence among investors that the future of work will require identity solutions built for far more than just the traditional office environment.
